:root {
  --ink: #151923;
  --paper: #f7f5f0;
  --white: #ffffff;
  --brass: #a47a45;
  --brass-light: #c79a62;
  --navy: #09142c;
  --gold: #c6832c;
  --muted: #5f625f;
  --line: rgba(21, 25, 35, 0.14);
  --shadow: 0 28px 80px rgba(25, 23, 18, 0.18);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "DM Sans", "Segoe UI", system-ui, sans-serif;
  font-size: 1.0625rem;
  line-height: 1.58;
  text-rendering: optimizeLegibility;
}
img { display: block; max-width: 100%; }
a { color: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }
button { font: inherit; }

.skip-link {
  position: fixed;
  left: 1rem;
  top: 1rem;
  z-index: 100;
  transform: translateY(-200%);
  padding: 0.7rem 1rem;
  background: var(--white);
  border: 2px solid var(--ink);
}
.skip-link:focus { transform: none; }

.site-header {
  max-width: 1120px;
  min-height: 78px;
  margin: 0 auto;
  padding: 1rem 1.5rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  border-bottom: 1px solid var(--line);
}
.studio-mark {
  font-size: 0.86rem;
  font-weight: 800;
  letter-spacing: 0.2em;
  text-decoration: none;
}
.studio-mark span { color: var(--brass); }
.site-header p { margin: 0; color: var(--muted); font-size: 0.86rem; }
.site-header strong { color: var(--ink); font-weight: 650; }

.hero {
  position: relative;
  max-width: 1120px;
  min-height: 680px;
  margin: 0 auto;
  padding: 5rem 1.5rem 6rem;
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) minmax(440px, 1.08fr);
  gap: 4rem;
  align-items: center;
}
.hero-copy { position: relative; z-index: 2; }
.eyebrow {
  margin: 0 0 1rem;
  color: var(--brass);
  font-size: 0.77rem;
  font-weight: 800;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}
h1, h2, h3 {
  font-family: "Fraunces", Georgia, serif;
  font-weight: 600;
  letter-spacing: -0.035em;
}
h1 {
  max-width: 700px;
  margin: 0;
  font-size: clamp(3rem, 5.4vw, 4.75rem);
  line-height: 0.98;
}
.lede {
  max-width: 590px;
  margin: 1.6rem 0 0;
  color: #484b4b;
  font-size: 1.16rem;
  line-height: 1.65;
}
.hero-actions { margin-top: 2rem; display: flex; align-items: center; gap: 1.5rem; flex-wrap: wrap; }
.button {
  min-height: 48px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.85rem;
  padding: 0.78rem 1.2rem;
  border-radius: 999px;
  font-size: 0.95rem;
  font-weight: 750;
  text-decoration: none;
}
.button-primary { color: var(--white); background: var(--ink); box-shadow: 0 10px 28px rgba(21, 25, 35, 0.18); }
.button-primary span { color: var(--brass-light); font-size: 1.2rem; }
.text-link { min-height: 44px; display: inline-flex; align-items: center; font-size: 0.93rem; font-weight: 700; text-underline-offset: 0.28em; }
.button:focus-visible, .text-link:focus-visible, button:focus-visible { outline: 3px solid var(--gold); outline-offset: 4px; }
.preview-note { max-width: 530px; margin: 1.8rem 0 0; color: var(--muted); font-size: 0.79rem; line-height: 1.5; }
.preview-note span { display: inline-block; width: 7px; height: 7px; margin-right: 0.45rem; border-radius: 50%; background: var(--brass); }

.hero-stage {
  position: relative;
  min-height: 600px;
  isolation: isolate;
}
.stage-glow {
  position: absolute;
  inset: 6% -8% 8% 3%;
  border-radius: 50% 48% 44% 55%;
  background: radial-gradient(circle at 60% 35%, rgba(198,131,44,.22), rgba(198,131,44,.04) 56%, transparent 72%);
  filter: blur(6px);
  z-index: -2;
}
.hero-stage::after {
  content: "";
  position: absolute;
  left: 2%; right: -5%; bottom: 4%; height: 18%;
  border-radius: 50%;
  background: rgba(81, 62, 39, 0.12);
  filter: blur(24px);
  z-index: -1;
}
.sign-stand { position: absolute; margin: 0; }
.sign-stand-hero { width: 330px; right: 7%; top: 1%; transform: rotate(4deg); }
.acrylic-frame {
  padding: 10px;
  border: 1px solid rgba(255,255,255,.85);
  border-radius: 12px;
  background: linear-gradient(135deg, rgba(255,255,255,.67), rgba(255,255,255,.18));
  box-shadow: var(--shadow), inset 0 0 0 1px rgba(255,255,255,.5);
  backdrop-filter: blur(4px);
}
.acrylic-frame img { width: 100%; border-radius: 5px; }
.acrylic-base {
  width: 78%; height: 15px; margin: -2px auto 0;
  border: 1px solid rgba(255,255,255,.9);
  border-radius: 3px 3px 13px 13px;
  background: linear-gradient(180deg, rgba(255,255,255,.62), rgba(210,207,197,.28));
  box-shadow: 0 15px 24px rgba(36,29,22,.16);
}
.phone-card {
  position: absolute;
  width: 230px;
  left: 1%;
  bottom: 1%;
  margin: 0;
  padding: 8px;
  border: 1px solid rgba(255,255,255,.24);
  border-radius: 28px;
  background: #050b18;
  box-shadow: 0 24px 70px rgba(9,20,44,.34);
  transform: rotate(-5deg);
  overflow: hidden;
}
.phone-card img { width: 100%; border-radius: 21px; }
.phone-speaker { position: absolute; z-index: 2; width: 52px; height: 5px; top: 13px; left: 50%; transform: translateX(-50%); border-radius: 20px; background: #050b18; }
.shop-seal {
  position: absolute;
  right: 1%; bottom: 10%;
  width: 205px;
  padding: 0.7rem;
  display: flex;
  align-items: center;
  gap: 0.65rem;
  border: 1px solid rgba(21,25,35,.1);
  border-radius: 999px;
  background: rgba(255,255,255,.86);
  box-shadow: 0 12px 35px rgba(21,25,35,.12);
  backdrop-filter: blur(8px);
  font-size: 0.72rem;
  font-weight: 800;
  line-height: 1.25;
}
.shop-seal img { width: 35px; height: 35px; border-radius: 50%; object-fit: contain; }

.sign-section {
  padding: 6.5rem max(1.5rem, calc((100vw - 1120px) / 2));
  background: var(--ink);
  color: var(--white);
}
.section-heading { max-width: 710px; }
.section-heading h2 { margin: 0; font-size: clamp(2.3rem, 4.7vw, 4rem); line-height: 1.05; }
.section-heading > p:last-child { max-width: 640px; margin: 1.3rem 0 0; color: rgba(255,255,255,.72); }
.sign-layout { margin-top: 3.7rem; display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(280px, .75fr); gap: 4.5rem; align-items: center; }
.sign-showcase { position: relative; min-height: 660px; padding: 1rem 4rem 3rem; display: grid; place-items: center; border-radius: 30px; background: radial-gradient(circle at 48% 35%, rgba(198,131,44,.14), transparent 47%), #0d1423; overflow: hidden; }
.sign-tabs { position: absolute; z-index: 3; top: 1.2rem; left: 50%; transform: translateX(-50%); display: flex; padding: 4px; border: 1px solid rgba(255,255,255,.14); border-radius: 999px; background: rgba(6,10,19,.72); }
.sign-tab { min-height: 42px; padding: .55rem .95rem; border: 0; border-radius: 999px; color: rgba(255,255,255,.7); background: transparent; cursor: pointer; font-size: .82rem; font-weight: 750; }
.sign-tab.is-active { color: var(--ink); background: var(--white); }
.sign-image-button { position: relative; max-width: 390px; margin-top: 3rem; padding: 0; border: 0; color: var(--white); background: transparent; cursor: zoom-in; }
.sign-paper { display: block; padding: 10px; border: 1px solid rgba(255,255,255,.42); border-radius: 12px; background: rgba(255,255,255,.13); box-shadow: 0 28px 75px rgba(0,0,0,.36); }
.sign-paper img { border-radius: 5px; }
.enlarge-label { display: inline-block; margin-top: 1rem; color: rgba(255,255,255,.58); font-size: .78rem; }
.sign-notes h3 { margin: .45rem 0 1rem; font-size: clamp(1.8rem, 3vw, 2.6rem); line-height: 1.08; }
.sign-notes > p:not(.note-number):not(.sample-label) { color: rgba(255,255,255,.72); }
.note-number { color: var(--brass-light); font-size: .75rem; font-weight: 800; letter-spacing: .14em; }
.sign-notes dl { margin: 2rem 0; border-top: 1px solid rgba(255,255,255,.14); }
.sign-notes dl div { padding: 1rem 0; border-bottom: 1px solid rgba(255,255,255,.14); }
.sign-notes dt { margin-bottom: .25rem; color: var(--brass-light); font-size: .76rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.sign-notes dd { margin: 0; color: rgba(255,255,255,.82); font-size: .94rem; }
.sample-label { color: rgba(255,255,255,.52); font-size: .78rem; }
.no-script-links { text-align: center; }

.sign-dialog { width: min(96vw, 1050px); height: 92vh; padding: 0; border: 0; border-radius: 18px; background: #e9e7e2; box-shadow: 0 35px 100px rgba(0,0,0,.5); }
.sign-dialog::backdrop { background: rgba(7,10,16,.82); backdrop-filter: blur(6px); }
.dialog-bar { position: sticky; z-index: 2; top: 0; min-height: 62px; padding: .75rem 1rem .75rem 1.4rem; display: flex; align-items: center; justify-content: space-between; gap: 1rem; background: rgba(247,245,240,.95); border-bottom: 1px solid rgba(21,25,35,.12); backdrop-filter: blur(10px); }
.dialog-bar p { margin: 0; font-weight: 750; }
.dialog-close { min-width: 72px; min-height: 42px; border: 1px solid rgba(21,25,35,.22); border-radius: 999px; background: var(--white); cursor: pointer; }
.dialog-canvas { height: calc(92vh - 62px); padding: 1.5rem; overflow: auto; text-align: center; }
/* Default is FIT: the whole sign, no scrolling. It used to open at
   min(850px, 170vw) inside a ~322px canvas, so a phone landed on the top-left
   corner of the sign with nothing on screen saying it could be dragged. The
   Zoom button in the dialog bar switches to the large, pannable version. */
.dialog-canvas img { width: 100%; max-width: 760px; height: auto; margin: 0 auto; box-shadow: 0 14px 45px rgba(21,25,35,.18); }
.dialog-canvas.is-zoomed { text-align: left; }
.dialog-canvas.is-zoomed img { width: min(850px, 190vw); max-width: none; }
.dialog-zoom { min-width: 72px; min-height: 42px; margin-left: auto; border: 1px solid rgba(21,25,35,.22); border-radius: 999px; background: var(--white); font: inherit; font-size: .86rem; font-weight: 750; cursor: pointer; }
.dialog-zoom[aria-pressed="true"] { color: var(--white); background: var(--navy); border-color: var(--navy); }
.dialog-bar { gap: .6rem; }

.card-section {
  max-width: 1120px;
  margin: 0 auto;
  padding: 7rem 1.5rem;
}
.card-intro { display: grid; grid-template-columns: 1.2fr .8fr; gap: 4rem; align-items: end; }
.card-intro h2, .messages-copy h2, .offer-main h2, .contact-section h2 { margin: 0; font-size: clamp(2.45rem, 5vw, 4.2rem); line-height: 1.03; }
/* "The follow-up is part of the program." sits in the narrowest column on the
   page (.78fr inside a padded panel) and broke to FIVE lines at 1280 while every
   other headline sat at two or three. Cap it for this one heading only. */
.messages-copy h2 { font-size: clamp(2.2rem, 3.2vw, 3.1rem); }
.card-intro > p { margin: 0 0 .45rem; color: var(--muted); }
.card-story { margin-top: 4.5rem; display: grid; grid-template-columns: .82fr 1.18fr; gap: 5rem; align-items: center; }
.card-portrait {
  position: sticky;
  top: 1.5rem;
  max-width: 380px;
  margin: 0 auto;
  padding: 11px;
  border-radius: 36px;
  background: #050b18;
  box-shadow: 0 30px 90px rgba(9,20,44,.26);
  overflow: hidden;
}
.card-portrait img { width: 100%; border-radius: 27px; }
.benefit-list { border-top: 1px solid var(--line); }
.benefit { display: grid; grid-template-columns: 48px 1fr; gap: 1.2rem; padding: 1.45rem 0; border-bottom: 1px solid var(--line); }
.benefit-index { margin: .2rem 0 0; color: var(--brass); font-size: .72rem; font-weight: 800; letter-spacing: .12em; }
.benefit h3 { margin: 0 0 .4rem; font-size: 1.5rem; }
.benefit p { margin: 0; color: var(--muted); }
.benefit-detail { margin-top: .65rem !important; font-size: .91rem; }

.messages-section {
  max-width: 1120px;
  margin: 0 auto 7rem;
  padding: 5.5rem;
  display: grid;
  grid-template-columns: .78fr 1.22fr;
  gap: 5rem;
  align-items: center;
  border-radius: 38px;
  background: #ebe6dc;
}
.messages-copy > p:not(.eyebrow):not(.reset-note):not(.followup-defaults) { color: #535652; }
.reset-note { margin-top: 2rem; padding-left: 1rem; border-left: 3px solid var(--brass); font-size: .91rem; }
.followup-defaults { margin-top: 1.4rem; font-size: .86rem; color: var(--muted); }
.message-board { position: relative; min-height: 620px; padding: 4rem 2rem 2rem; border-radius: 28px; background: var(--navy); overflow: hidden; }
.message-board::before { content: ""; position: absolute; width: 350px; height: 350px; right: -120px; top: -100px; border-radius: 50%; background: rgba(198,131,44,.2); filter: blur(20px); }
.message-board-label { position: absolute; top: 1.1rem; left: 1.6rem; margin: 0; color: rgba(255,255,255,.55); font-size: .72rem; font-weight: 800; letter-spacing: .15em; text-transform: uppercase; }
.message-card { position: relative; width: 88%; margin: 0 0 1.2rem; padding: 1rem 1.1rem 2.25rem; border-radius: 19px; box-shadow: 0 17px 36px rgba(0,0,0,.2); }
.message-card:nth-of-type(2) { margin-left: 8%; }
.message-card:nth-of-type(3) { margin-left: 3%; }
.message-card-light { color: var(--ink); background: #fff; transform: rotate(-1.3deg); }
.message-card-gold { color: #261609; background: #eab15a; transform: rotate(1.2deg); }
.message-card-dark { color: #fff; background: #18243d; border: 1px solid rgba(255,255,255,.14); transform: rotate(-.6deg); }
.message-meta { display: grid; grid-template-columns: 30px 1fr auto; align-items: center; gap: .5rem; font-size: .72rem; }
.message-meta time { opacity: .58; }
.message-logo { width: 28px; height: 28px; display: grid; place-items: center; border-radius: 50%; color: #eab15a; background: var(--navy); font-size: .58rem; font-weight: 900; }
.message-card > p { margin: .9rem 0 .55rem; font-size: .96rem; line-height: 1.48; }
/* Was a 20px-tall target. Now a real 44px control, and reachable by keyboard
   (the tabindex="-1" that hid it from tab order was removed in index.html). */
.message-card a { display: inline-flex; align-items: center; min-height: 44px; padding: 0 .1rem; font-size: .84rem; font-weight: 800; text-underline-offset: .2em; }
/* Was .58rem (~9.3px) - too small for this audience. Raised and given more
   contrast; the card's bottom padding already has room for it. */
.message-kind { position: absolute; left: 1.1rem; bottom: .75rem; font-size: .7rem; font-weight: 900; letter-spacing: .1em; opacity: .78; }

.simple-section { padding: 7rem max(1.5rem, calc((100vw - 1120px) / 2)); background: #fff; }
.dark-heading { color: var(--ink); }
.simple-grid { margin-top: 3.5rem; display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.simple-grid article { min-height: 250px; padding: 2rem; border-right: 1px solid var(--line); }
.simple-grid article:first-child { padding-left: 0; }
.simple-grid article:last-child { padding-right: 0; border-right: 0; }
.simple-grid span { color: var(--brass); font-size: .72rem; font-weight: 800; }
.simple-grid h3 { margin: 2.2rem 0 .65rem; font-size: 1.65rem; }
.simple-grid p { margin: 0; color: var(--muted); }
.protections { margin: 2rem 0 0; text-align: center; color: var(--muted); font-size: .84rem; }
.protections span { margin: 0 .65rem; color: var(--brass); }

.offer-section { max-width: 1120px; margin: 0 auto; padding: 7rem 1.5rem; display: grid; grid-template-columns: 1fr .74fr; gap: 6rem; align-items: center; }
.included-list { margin: 2.5rem 0 0; padding: 0; list-style: none; }
/* Flex, not an inline check: a plain list-item let the second line of a wrapped
   item fall back to the left margin, under the tick instead of under the text.
   "Reward stops and offers configured with you" wraps on any phone. */
.included-list li { padding: .9rem 0; border-bottom: 1px solid var(--line); display: flex; align-items: flex-start; gap: .75rem; }
.included-list span { flex: none; color: var(--brass); font-weight: 900; line-height: 1.5; }
.monthly-report { margin: 1.4rem 0 0; color: var(--muted); line-height: 1.55; }
.price-card { padding: 2.7rem; border-radius: 28px; color: #fff; background: var(--ink); box-shadow: 0 25px 70px rgba(21,25,35,.2); }
.price-label { margin: 0; color: var(--brass-light); font-size: .72rem; font-weight: 900; letter-spacing: .16em; }
.price { margin: .4rem 0 0; font-family: "Fraunces", Georgia, serif; font-size: 4.8rem; line-height: 1; }
.price > span { font-size: 1.8rem; vertical-align: top; }
.price small { font-family: "DM Sans", "Segoe UI", sans-serif; font-size: .94rem; font-weight: 500; color: rgba(255,255,255,.64); }
.setup-price { margin: .8rem 0 0; color: rgba(255,255,255,.72); }
.price-rule { height: 1px; margin: 2rem 0; background: rgba(255,255,255,.16); }
.annual-price { font-size: 1.05rem; }
.allowance { color: rgba(255,255,255,.6); font-size: .78rem; line-height: 1.55; }
.no-contract { margin: 1.5rem 0 0; color: var(--brass-light); font-weight: 800; }

.contact-section { padding: 7.5rem 1.5rem; text-align: center; color: #fff; background: var(--navy); }
.contact-section .eyebrow { color: #eab15a; }
.contact-section p:not(.eyebrow) { max-width: 600px; margin: 1.4rem auto 0; color: rgba(255,255,255,.7); }
.button-contact { margin-top: 2.1rem; color: var(--ink); background: #eab15a; }
.button-contact span { font-size: 1.2rem; }
.site-footer { max-width: 1120px; min-height: 100px; margin: 0 auto; padding: 1.5rem; display: flex; justify-content: space-between; align-items: center; gap: 1.5rem; }
.site-footer p { margin: 0; }
.site-footer > p:last-child { color: var(--muted); font-size: .76rem; text-align: right; }

@media (max-width: 900px) {
  .hero { grid-template-columns: 1fr; gap: 2rem; padding-top: 3.8rem; }
  .hero-stage { width: min(620px, 100%); margin: 0 auto; }
  .sign-layout { grid-template-columns: 1fr; }
  .sign-notes { max-width: 620px; }
  .card-intro, .card-story, .messages-section, .offer-section { grid-template-columns: 1fr; }
  .card-story { gap: 3rem; }
  .card-portrait { position: relative; top: auto; }
  .messages-section { margin-inline: 1.25rem; padding: 3.5rem; gap: 3rem; }
  .offer-section { gap: 3.5rem; }
}

@media (max-width: 620px) {
  body { font-size: 1rem; }
  .site-header { min-height: 68px; padding-inline: 1.25rem; }
  .site-header p { max-width: 155px; text-align: right; font-size: .72rem; line-height: 1.35; }
  .hero { min-height: auto; padding: 3.4rem 1.25rem 4.5rem; }
  h1 { font-size: clamp(2.75rem, 13.5vw, 3.65rem); }
  .lede { font-size: 1.02rem; }
  .hero-actions { align-items: stretch; flex-direction: column; gap: .65rem; }
  .button, .text-link { width: 100%; justify-content: center; }
  .hero-stage { min-height: 500px; }
  .stage-glow { inset: 6% 0 8% 3%; }
  .sign-stand-hero { width: 68%; right: 1%; }
  .phone-card { width: 43%; left: 0; bottom: 1%; }
  .shop-seal { right: 0; bottom: 8%; width: 190px; }
  .sign-section { padding: 4.5rem 1.25rem; }
  .sign-layout { gap: 2.5rem; }
  .sign-showcase { min-height: 565px; padding-inline: 1rem; border-radius: 20px; }
  .sign-image-button { width: min(86%, 360px); }
  .dialog-canvas.is-zoomed img { width: min(820px, 215vw); }
  .card-section { padding: 4.5rem 1.25rem; }
  .card-intro { gap: 1rem; }
  .card-story { margin-top: 3rem; }
  .card-portrait { width: min(82vw, 340px); }
  .benefit { grid-template-columns: 36px 1fr; }
  .messages-section { margin: 0; padding: 4.5rem 1.25rem; border-radius: 0; }
  .message-board { min-height: 590px; padding: 4rem .9rem 1rem; border-radius: 20px; }
  .message-card { width: 96%; }
  .message-card:nth-of-type(2), .message-card:nth-of-type(3) { margin-left: 4%; }
  .message-meta { grid-template-columns: 30px 1fr; }
  .message-meta time { grid-column: 2; }
  .simple-section { padding: 4.5rem 1.25rem; }
  .simple-grid { grid-template-columns: 1fr; }
  .simple-grid article, .simple-grid article:first-child, .simple-grid article:last-child { min-height: auto; padding: 1.7rem 0; border-right: 0; border-bottom: 1px solid var(--line); }
  .simple-grid article:last-child { border-bottom: 0; }
  .simple-grid h3 { margin-top: 1.2rem; }
  .protections { line-height: 1.9; }
  .offer-section { padding: 4.5rem 1.25rem; }
  .price-card { padding: 2rem 1.5rem; }
  .price { font-size: 4.1rem; }
  .contact-section { padding: 5.5rem 1.25rem; }
  .site-footer { align-items: flex-start; flex-direction: column; }
  .site-footer > p:last-child { text-align: left; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; transition-duration: .01ms !important; }
}